Iconic Luggage Brand: Samsonite, Expands its Footprint in Sri Lanka setting new standards in travel retail
Offering Colombo, a unique and unparalleled experience, Softlogic is delighted to announce the opening of the all-new Exclusive Samsonite Flagship store at the newly opened Havelock City Mall. Samsonite offers travelers and luggage enthusiasts from every generation a world of convenience with an extensive array of premium travel essentials ranging from travel luggage, backpacks, shoulder bags, duffle bags, tote bags, briefcases, wallets, neck pillows, and travel accessories.
Located on Level 2 at Havelock City Mall, this new exclusive Samsonite store promises to redefine the way travelers prepare and embark on their journeys, marking a new era of style and innovation in the country’s travel retail landscape. This elegant and modern space showcases a vast product range, precisely designed to cater to the diverse needs of the modern traveler.
“The Samsonite store at Havelock City Mall is more than just a place to shop; it’s an immersive journey into the world of innovative travel solutions. Samsonite has had a long enduring relationship with Softlogic with the brand having been retailed for years at our ODEL stores. Today marks a momentous occasion for us as we open an Exclusive Brand Outlet for Samsonite at the all-new Havelock City Mall in Colombo, Sri Lanka. With Samsonite’s unmatched range of luggage and travel accessories accompanied by exceptional customer service, we aim to enhance the comfort and enjoyment of travel experiences” a statement from ODEL said.
“We embark on a new journey in Sri Lanka through our first exclusive brand store. Samsonite is already present in the premium ODEL Department stores. We value our partnership with Softlogic and expect Sri Lanka’s business and economy to bounce back in 2024.” Says Vinay Reddy – Country Head, Samsonite.
Within our collection of travel essentials, you’ll find an array of options from sleek carry-ons for business trips to spacious suitcases ideal for family getaways. Every luggage has been thoughtfully crafted to cater to the needs of various types of journeys. Travelers can select from a selection of hard-sided, soft-sided, and hybrid luggage options to suit their individual preferences.
Earlier this year, the Brand also announced that tennis star Casper Ruud has become their global brand ambassador for the Proxis and Ecodiver premium luggage collection. As a frequent traveler, Casper relies upon having the most durable and classy luggage and backpacks to suit his lifestyle both on and off the court without compromising on style. With this premium collection, he gets just that.
“We are thrilled to welcome Casper as one of our global brand ambassadors, as we share similar values, notably trust, resilience, and performance. Light, strong and more sustainable, our Proxis luggage and Ecodiver backpacks match perfectly with Casper’s travelling experiences.” Says Shaheen Jamil – CEO Middle East, East Africa, CIS, SAARC.
Since its commencement in 1910 to the present, Samsonite has been at the forefront of creating trusted, innovative, and sustainable products that elevate the way people travel. The brand’s durable, long-lasting luggage is crafted to the highest standards drawing inspiration from the past, devoted to the present, and built to inspire a multi-generational future. Today, Samsonite luggage packs the transformative power of travel and gives travelers the confidence to get out there.
The Exclusive Samsonite flagship store is poised to be the ultimate destination for travelers who appreciate style, durability, and innovation.
Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates, commanding prominent market leadership in growing economic sectors in retail, healthcare, ICT, automotive, leisure, and financial services. As an authorized distributor for renowned global brands, Softlogic employs a workforce exceeding 11,000 individuals across its operations in Sri Lanka and Australia.