SriLankan Airlines, the National Carrier of Sri Lanka and a member of the Oneworld alliance, continuing to reaffirm the universal appeal of its marketing communication content, won a Gold award for its campaign ‘#SriLankanPromises’ in the category ‘Marketing-Carrier’ at the Pacific Asia Travel Association (PATA) Gold Awards 2021, yesterday, a statement from it said.
This year’s virtual Award ceremony crowned 20 Gold Award winners and two Grand Title winners out of 113 entries submitted by travel and tourism organizations and individuals worldwide, adjudged by a panel of 18 industry experts. This is the third consecutive PATA Gold Award won by the Airline out of the overall count of four awards that it has managed to win so far.
SriLankan Promises is the brand retention campaign steered by the Airline during the first global wave of the COVID 19 pandemic where all activities across the world, including air travel, came to an indefinite standstill. Therefore, in the absence of an actual opportunity to serve its valued customers, and openings where the customers and supporters could actively engage with the Airline brand, the campaign was aimed at spreading positivity, advocating the importance of staying home and retaining the enthusiasm and anticipation for future travel, all the while emphasizing the underlying message of safety and wellbeing. The campaign was well-received by the social media community with over 2 million impressions.
SriLankan Airlines Chairman Mr. Ashok Pathirage said, “We are honoured to receive this award, especially at a time that we are resuming our global connectivity and inviting the world to experience our warmth and hospitality once again. As we look ahead for better days, an award is a validation that we are on the right track, and an inspiration to undertake more of such rewarding projects. I take this opportunity to thank PATA for this recognition, our supporters, well-wishers, and our valued customers across the globe for their support, goodwill and loyalty over the years.
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